MSME credit is the most policy-supported lending product in India today. The leads here include early-stage businesses applying under Mudra (Shishu / Kishore / Tarun), established SMEs using CGTMSE for collateral-free term loans, machinery and vendor-finance for B2B vendors, and standard term loans for established MSMEs scaling operations. Documentation depth varies — some leads come fully GST-compliant with 3-year financials; others are early-stage and need MSME registration help. Posters tag every lead with the scheme/category so claimers know exactly what they're picking up.