General insurance is high-volume and renewal-driven. The leads here cluster around health insurance (most-claimed, especially family-floater plans of ₹10L–₹50L SI), motor insurance (zero-dep policies, EV-specific coverage), and travel + home insurance (often bundled with home-loan or visa applications). Customers compare 2-3 insurers within 2-3 weeks of their renewal date. Claimants who can offer a clean digital-first claim-settlement story tend to convert best.